We design engaging web applications.

Our agile design approach takes into account an understanding of your business, users, and objectives to deliver measurable results.

Application Lifecycle Management

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Our approach is agile; we advance the application toward our UX vision efficiently based on time and resources available. Iterative design efforts are prioritized by greatest impact as we assess knowledge gaps and align efforts on an ongoing basis across these UX Design Focus Areas:

Visuals

Users make judgments about a company’s credibility based on design. Branding and visual appeal set the tone and expectations for the entire experience.

Cognitive Ergonomics
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Cognitive Ergonomics

Ease of use increases user adoption rates. Tasks are simplified; information presentation is aligned with mental models related to user awareness, perception, processing, and memory.

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Information Architecture

The purpose, quality, and relevance of content (including context and relations between elements) is organized into a visual hierarchy aligned with our messaging strategy.

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Interactions

Usability ensures the application is enjoyable and functions according to user expectations. Examples include UI personalization and data integration functionality.

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Data Presentation Architecture

Intuitive understanding and interactive investigation ensures the user can effortlessly view and transform data according to their needs.

Expense Management

Financial dashboard application design
Client Case Study: Citi

UX Resources

Client Resources

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Services

An investment in user experience design yields much more than aesthetic enhancements. Designing toward a vision that connects users with your business model has many benefits. We leverage our UX expertise to provide the direction needed to steer applications toward success.

  • Objectives
  • Vision
  • Process
  • Priorities
  • Success Metrics

We start our project by defining objectives, within the context of understanding the influencial factors that drive your business and the lead generation / conversion engine driving the current user base. This initial discovery phase sets the framework for our strategy, deciding how to design what for who and why.

  • Users
  • Research
  • Scenarios
  • Gap Analysis
  • Change Mgmt

Understanding how a user perceives and relates to information provides insight into designing a system that supports user intent. User experience design drives better decision-making through engaging communication design, designed to realize your objectives.

  • Business
  • Agenda
  • Positioning
  • Brand
  • Performance Metrics

We apply this insight to create contextual and meaningful interactions and visuals that support business goals with measurable ROI. The following three paths are described in general terms below and will be customized to fit your project requirements.

UX Assessment

A UX assessment provides a means of evaluating the usefulness, usability, and visual communication value of an application and included data visualizations within the context of user concerns and business goals. It will help give us an idea of some of the issues that might exist, how to best prioritize areas of improvement within current scope and context, and introduce ideas for comprehensive improvements along a strategic trajectory.

We will guide you through what a successful application might include during this initial consultation.

We will identify and prioritize design initiatives through a strategic, goal-driven approach. From there we can talk in more detail and plan for next steps.

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UX Design

We will understand and translate brand attributes, business requirements, and user needs into an optimal user experience that results in a highly usable, enjoyable, and efficient application environment.

We will prioritize design initiatives based on the requirements, objectives, and assessment of the discovery phase to develop a strategy which will guide the efforts to create a friendly user environment with clear data navigation and visualizations that anticipate user expectations, helping to build upon customer relations and advance business priorities.

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UX Agile Resource

Suited for clients already aware of the problems and resources needed to design solutions, who require assistance translating existing data into actionable initiatives and strategically directing the design resources.

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The Team

Seasoned agency pros, agile-lean and system-platform-tools adaptable, best practices compliant.

Joel Caruso

Joel Caruso

UX / Creative

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Joel investigates your business to design strategic user-centric solutions.
Michael Barton

Michael Barton

SEO / Development

Michael increases the web presence of your business through search engine optimization, Google Adwords, and Facebook Ads.